Privacy Policy -- RICHI Machinery Manufacture

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1. Privacy Policy

Last Updated: 2025.11.19

Applicable Entity: Henan RICHI Machinery Co., Ltd. (RICHI Machinery)

1. General

Welcome to the official website of RICHI Machinery (“the Site”). We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, protect and share your information when you visit or use the Site. By continuing to use the Site, you agree to this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

We may collect the following information directly from you:

Name
Phone number, WhatsApp, WeChat or other contact details
Email address
Country/Region
Company name and job title
Inquiry details submitted via forms, email or live chat
Any other information you voluntarily provide to us

2.2 Information Collected Automatically

When you browse the Site, we may automatically collect:

IP address, browser type and language
Device type, operating system, screen resolution
Pages visited, time on page, click behavior
Referring sources (search engine, ads, external websites)
Data collected via cookies and similar technologies

2.3 Information from Third-Party Tools

We may use tools such as:

Google Analytics
Google Ads conversion tracking and remarketing
Meta/Facebook Pixel
CRM and email marketing systems

These tools may collect behavioral data to help us analyze performance and optimize marketing campaigns.

3. How We Use Your Information

We may use your personal data to:

Respond to your inquiries and provide quotations and technical support
Offer product solutions, line designs and related services
Improve the content, structure and user experience of the Site
Optimize online advertising and remarketing activities
Analyze performance and improve products and marketing strategies
Send you product or service updates, newsletters or marketing messages where permitted by law
Prevent fraud and ensure the security of our systems and services

4. How We Share Your Information

We do NOT sell your personal information. We may share your information in the following situations:

Within RICHI internal teams (sales, technical, after-sales) to serve you better;
With third-party service providers, such as hosting, email services, CRM platforms and logistics partners;
When required by applicable laws, regulations or governmental authorities;
In connection with corporate transactions (merger, acquisition, asset transfer), subject to legal requirements.

5. Cookies and Similar Technologies

We use cookies and similar technologies to:

Remember your preferences (language, region, etc.)
Analyze traffic and user behavior on the Site
Improve performance and loading speed
Support advertising campaigns and remarketing

You may manage or disable cookies in your browser settings. However, certain features of the Site may not function properly if cookies are disabled.

6. Data Storage and Security

To protect your personal data, we implement reasonable technical and organizational measures, including:

SSL/HTTPS encryption for data transmission
Strict access control and authentication
Secure servers and firewalls
Regular system maintenance and security checks
Confidentiality and security training for relevant staff

We retain your personal data only for as long as necessary to fulfill the purposes described in this Policy, or as required by law. Afterwards, we will delete or anonymize the data.

7. Your Rights

Depending on applicable data protection laws (e.g., GDPR, CCPA), you may have the right to:

Request confirmation whether we process your personal data and obtain a copy;
Request correction of inaccurate or incomplete personal data;
Request deletion of your personal data where legally permitted;
Object to or restrict certain types of processing, especially direct marketing;
Enjoy data portability where supported by law;
Withdraw consent at any time where processing is based on your consent (without affecting prior lawful processing).

To exercise any of these rights, please contact us at: enquiry@cn-pellet.com

8. Children’s Privacy

The Site is not directed to children, especially those under 13 years old. We do not knowingly collect personal data from children. If you believe we may have collected such data, please contact us so we can promptly delete it.

9. Third-Party Links

The Site may contain links to third-party websites or services (such as YouTube, Google, social media platforms). These websites are not controlled by us and have their own privacy policies and terms. We are not responsible for their content or data practices.

10. International Data Transfers

Due to the international nature of our business, your personal data may be transferred to and stored on servers outside your country. We will take reasonable measures to ensure that such transfers comply with applicable data protection laws and that your data is adequately protected.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect business, legal or technical developments. The latest version will be posted on this page. Your continued use of the Site after any changes means that you accept the updated Policy.

12. Contact Information

If you have any questions, comments or complaints regarding this Privacy Policy, please contact us:

Henan RICHI Intelligent Equipment Co., Ltd. (RICHI Machinery)
Head Office: D3-2, High-tech Enterprise Accelerator Industrial Park, High-tech District, Zhengzhou, Henan, China
Factory-1: Kaifeng City, Henan Province, China
Factory-2: Wuzhi County, Jiaozuo City, Henan Province, China
Email: enquiry@cn-pellet.com
Website: https://www.cn-pellet.com

2. Terms of Use

Last Updated: 2025.11.19

1. General

By accessing or using the RICHI Machinery website (“the Site”), you agree to be bound by these Terms of Use. If you do not agree with any part of these Terms, please stop using the Site immediately.

2. Intellectual Property

All content on the Site, including text, images, drawings, designs, videos, icons, logos and technical documents, is protected by copyright, trademark and other intellectual property laws.
No part of the Site may be reproduced, distributed, modified, translated or used for commercial purposes without prior written permission from RICHI Machinery.
We reserve the right to take legal action against any unauthorized use of our intellectual property.

3. Acceptable Use

You agree not to:

Use the Site in violation of any applicable laws or regulations;
Upload or transmit unlawful, harmful, infringing or misleading content;
Attempt to gain unauthorized access to the Site’s servers, databases or other systems;
Use automated scripts, bots or crawlers to scrape or copy Site content without permission;
Interfere with or disrupt the normal operation of the Site.

4. Information Accuracy

We strive to ensure the accuracy and timeliness of information on the Site, but we do not guarantee that all content is always complete, up to date or error-free. Product specifications, technical data and configuration details may be updated or adjusted without prior notice.

5. Third-Party Links

The Site may contain links to third-party websites or resources. These links are provided for convenience only and do not imply any endorsement. We are not responsible for the content, accuracy or policies of third-party websites. You access them at your own risk.

6. Limitation of Liability

To the maximum extent permitted by law, RICHI Machinery shall not be liable for:

Any direct, indirect, incidental or consequential damages arising from your use or inability to use the Site;
Any loss or damage caused by unauthorized access, hacking or other third-party actions;
Any interruption, suspension or unavailability of the Site due to network failure, maintenance or force majeure;
Any decisions or actions taken by you based on the information provided on the Site.

7. Changes to These Terms

We reserve the right to modify these Terms of Use at any time. Any changes will be effective once posted on this page. Your continued use of the Site after such changes means you accept the updated Terms.

8. Contact

If you have any questions about these Terms of Use, please contact us at: enquiry@cn-pellet.com

3. Cookies Policy

Last Updated: 2025.11.19

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the website recognize your browser, remember your preferences and analyze how you interact with the site.

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the basic functioning of the Site, such as enabling form submissions and remembering your language or region settings.

2.2 Performance and Analytics Cookies

These cookies collect information about how visitors use the Site (e.g., pages visited, time spent, error messages), helping us improve performance and user experience. For example, we may use Google Analytics.

2.3 Functional Cookies

These cookies allow the Site to remember your preferences and provide enhanced, more personalized features, such as remembering your previous visits.

2.4 Advertising and Remarketing Cookies

We may use cookies set by advertising partners (such as Google Ads and Meta/Facebook Pixel) to measure ad performance and deliver more relevant ads to you based on your interests.

3. How We Use Cookies

To improve loading speed, navigation and overall usability
To analyze traffic patterns and optimize Site content
To track conversions and evaluate advertising campaigns
To provide more relevant product and service information

4. Your Choices

You can manage or delete cookies through your browser settings (such as Chrome, Safari, Firefox, Edge). You may also block websites from storing cookies on your device. However, disabling some cookies may affect the functionality and performance of the Site.

5. Changes to This Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in our practices or for legal reasons. Any updates will be posted on this page. We encourage you to review this page periodically to stay informed.

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enquiry@cn-pellet.com

+86 158 0389 7674

Longhai 2nd Rd & 10th St,Kaifeng City, Henan Province, China

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